Neogen™ is the first line of cosmetics with TrichoTech™ technology, a patented phytocomplex developed for personalized treatment of alopecia.

How to promote hair health? 

The hair system is fragile and can be easily affected when exposed to internal and external factors such as inadequate care, environmental pollution and aggressive treatments. Appropriate hair care is essential for ensuring hair health and reducing hair loss, which can happen when using conventional products rich in alcohols and aggressive surfactants. These ingredients can cause dryness, itching, and dandruff, and can interfere with healthy hair growth. Haircare focused on promoting hair health should include restoring the damage caused by external factors, but also promoting new and healthy hair growth. Fagron Neogen™ is a new line of hair care with the patented TrichoTech™ technology based on plant extracts. The patented phytocomplex is associated with new hair growth by stimulation of the neogen phase, a hair growth phase where new hair is formed. The Fagron Neogen™ line is free of controversial ingredients, parabens, propylene glycol, alcohol, dyes, petrolatum, and 1-4-dioxane. All Fagron Neogen™ products are cruelty free and vegan.

The optimal Fagron Neogen™ hair care ritual

The Fagron Neogen™ line consists of three products, enriched with TrichoTech™ patented phytocomplex, which promotes hair growth, increases thickness and restores the hydrolipidic mantle of the scalp. It prevents dryness, calms the scalp and avoids itching. To achieve the best result, it is recommended to use all three products of the Neogen™ line. NeoOil™ is the first step in the hair care ritual, and contains TrichoTech™, argan, jojoba and avocado oil that give shine and brightness and prevent frizz. NeoWash™ also contains TrichoTech™ in addition to mild surfactants and tamarind that helps strengthen the hair. NeoCond™ contains TrichoTech™, tamarind, jojoba, avocado, argan and wheat germ oils that hydrate, give shine, strengthen hair and prevent frizz, while rice protein adds volume to the hair. While Neogen™ cosmetics can be used continuously, following the directions for use, an improvement in hair cuticle structure was reported after 6 applications of the combined products.

Product brochures

Key facts and figures

applications until improvement in hair cuticle
hydrating and strengthening oils
from parabens, alcohol, dyes, petrolatum


NeoWash™ is a shampoo with patented TrichoTechTM technology based on patented phytocomplex of 7 essential oils from Brazil’s mountains. It is 100% natural and cruelty free. Next toTrichoTechTM, NeoWash™ contains mild surfactants and tamarind that helps to strengthen the hair. It cares for and calms the scalp, gives volume and shine to the hair, and maintains hair physiology. Apply NeoWash™ in small amount to wet hair and scalp and massage thoroughly for 2 minutes. Rinse thoroughly with water and repeat the process. For optimal results, use together with NeoOil™ and NeoCond™.

  • Reconstructs the cuticle
  • Replaces amino acids and proteins, favoring fiber repair
  • Promotes cohesion, strengthening and hydration of the cuticle
See NeoWash™ formulations